Most people read a text within minutes of receiving it. For a restaurant, that speed is gold: you can fill a quiet evening the same afternoon. The key is sending the right message, to the right people, not too often.
Here are seven SMS campaigns that work well for independent restaurants and takeaways.
1. The welcome message
Send a short thank-you as soon as someone joins your list, with a small offer for their next visit. First impressions set the tone, and a welcome text often gets the highest response of anything you send.
Example: “Thanks for joining [Restaurant]! Here’s 10% off your next order with code WELCOME10. Valid for 14 days.”
2. The quiet-night flash offer
Every restaurant has slow nights. A time-limited offer sent at around 3–4pm can bring in diners who hadn’t decided on dinner yet. Keep the window short so it feels genuinely urgent.
3. The booking reminder
A friendly reminder the day before a reservation reduces no-shows and gives guests an easy way to change their plans instead of simply not turning up.
4. The win-back text
If a regular hasn’t ordered in 45–60 days, a personal “we miss you” message with a small incentive is often enough to bring them back. It costs far less than finding a brand-new customer.
5. The new dish launch
Launching a seasonal menu or a new special? Tell your list first. Regulars like feeling like insiders, and early orders help you gauge demand.
6. The birthday treat
Ask for a birthday month at sign-up and send a treat — a free dessert or a drink — when it comes round. It’s personal, memorable and usually brings in a table of friends, not just one person.
7. The loyalty nudge
If someone is close to earning a reward, tell them. “You’re 40 points away from a free main” is a surprisingly strong reason to order again this week.
A few ground rules
- Get consent. UK rules require clear permission before sending marketing texts, and every message should include an easy way to opt out.
- Don’t overdo it. Two to four texts a month is plenty for most restaurants.
- Keep it short and specific. One offer, one clear action, one deadline.
- Measure what works. Use unique codes so you can see which campaigns actually bring people through the door.
Grow Order sets up and runs SMS campaigns like these for restaurants across the UK, connected to your ordering website and loyalty programme. Book a growth call to see what would work for your restaurant.
